About Us

Carmel Boss, Founder
Business woman, artist, and mother with 25+ years of experience in the for-profit and non-profit sectors

Doug Lorenzen, Business Development - executive with extensive experience of online, SEO and Social strategies

Lee O’Donovan, Marketing and Partnerships - former Google and YouTube director with experience in Marketing, Branding, partnerships & user acquisition

Peter Trepp, COO/Advisor
Service Mesh, Blackline Systems, Inktank Storage, UCLA Anderson Alumni President

Ari Baron, CMO
Von Dutch, Ed Hardy, UCLA, Eastman, BrandVolta, Vo5ng member of the Grammys



Cassandra Campbell
VP Product manager at Tillster, Demand Media, Virgin Charter, Yahoo News